SLAWN
X NIKE AIR MAX 90
Since 2021, we worked closely with Slawn and Nike to shape the product and visual language, creating an unexpected and powerful fusion of art and sneaker culture.
Beyond product development, Sossah Studio led the creative direction for the global video campaign, released in March 2025. The 2-minute animated film, written by Slawn and directed with French duo Original Kids, brings the collaboration to life with dark humour and a rich 70s aesthetic, capturing its raw energy, playfulness, and rebellious spirit.