VULC-779
Retail Experience
& Activation
CREDITS
Sossah Studio was commissioned by Off-White to reimagine the retail experience for the launch of the Vulc779—Virgil Abloh’s vision of a skate-inspired classic. Tasked with bringing the shoe’s rebellious energy to life, we designed an immersive in-store experience and developed a dynamic activation concept, rolling out across key retail destinations in Europe, the UK, and the US. From Selfridges to END. Clothing and Off-White’s flagship stores, each space became a playground for culture, movement, and community, blending skate heritage with Off-White’s signature design language.